เอชา มาฉ่อย (A Cha Ma Choi)

‘เอชา มาฉ่อย (A Cha Ma Choi)’
A Cha Ma Choi (เอชา มาฉ่อย) is a branding design campaign to promote “Phleng Choi” (เพลงฉ่อย) through a new independent record label company aiming to raise awareness and create appreciation of Phleng Choi’s culture among audiences through various platforms. The campaign also helps preserve the originals in “Ma Choi Volume 1: Legacy Melody” featuring timeless Phleng Choi classics from the past and create more contemporary versions with a modern twist on traditional tunes in “Ma Choi Volume 2: Sounds of Phleng Choi” to engage younger generations. By doing so, the campaign hopes that the love of this artistic form of music will continue.